J.M Rhum Agricole Gold. On sale through September 5th, 2016.

Type-o or marketing gimmick? Neither. Rhum with a “Rh” is a thing.

Rhum Agricole is as style of rum made with cane sugar that’s been cut, ground and pressed into juice, unlike rums without the “Rh,” which are distilled from molasses. Many consider Rhum Agricole – the term is french for cane juice rum – the purest expression of the spirit.

We love the J.M Gold because of its smooth elegance and multi-layered flavors of cinnamon, warm gingerbread, grass and hazelnut. J.M, the smallest rhumerie on the island of Martinique, makes its golden elixir from from plants cultivated on the steep slope of Mt. Pelée, the island’s active volcano. Hot stuff.

Given its beautiful, complex flavor it’s really best enjoyed on the rocks, while watching the sunset over the Atlantic.

When that’s not possible, consider using it in place of light rum in a riff on the classic Hemingway Daiquiri. The J.M and the maraschino liqueur dance beautifully together.

What’s even better? It’s on sale at Bottles thru September 5th.

Rhum J.M Agricole Daiquiri

Ingredients
2 oz Rhum J.M Agricole Gold
¾ oz freshly-squeezed lime juice
½ oz grapefruit juice
1 tsp sugar
1 tsp maraschino liqueur

Pour all ingredients into a cocktail shaker, shake and strain into a goblet of coupé filled with crushed ice (you can make crushed ice with a blender or food processor if you don’t own a fancy frozen drink/shaved ice gizmo).

Santé!

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